News

The Great Indian IP Mirage

Wrote a little thought piece on India and animation for the good folks at TPV.

Times Brand Equity Awards

“Best auto category” and “best product launch of the year” at the Economic Times Brand Equity Awards for our Octavia RS x Rishab Sharma Campaign.

Too Much Content, Too Little Craft

Wrote a little thought piece on Indian automotive brands for the good folks at TPV.

Celebrating Creativity

ASIFA India panel discussions featured in The Pune Mirror. Read it here:

The Future Animation Creative Hub of the World

Wrote a little thought piece on India and animation for the good folks at TPV.

Informa Markets' futuristic corporate film 'MILAN'

Inform Markets featured in The Perfect Voice - September 2024

Chai pe Charcha with BrandWagon

Some Chai pe Charcha with Shailja Tiwari and the good folks at Brandwagon Financial Express.

The Impact of AI on Digital Marketing Campaigns

Shared some thoughts on AI and digital marketing optimisation with Shubham Kumar of Startup Talky

Virtual Reality’s Potential to Enhance Narrative Creativity and Storytelling

Penned down some thoughts on to the various nuances of utilising Virtual Reality (VR) for storytelling by brands and the probable impact it has on creativity, interactivity and immersive narratives amongst others.

24 hours with...Prateek Sethi

Spoke to the folks at Campaign India about a day in my live.

TEDxXIE Speaker

Folktales of India and our animated yt series (March 2024).

Guest Speaker, Chitkara International Animation Film Festival, Chandigarh (March 2024)

Keynote Speaker, Thrust, IIT, Hyderabad (March 2024)

Guest Speaker, D Talks, D Frost, NID, Bangalore (March 2024)

Guest Panelist, E-Cell, KC College, Mumbai (Feb 2024)

Guest Panelist, E-Cell, KC College, Mumbai (Feb 2024)

India: A rising creative power

Wrote a little thought piece on India and animation for the good folks at Adgully.

The Growth of the Creative Outsourcing Industry

Wrote a little thought piece on India and animation for the good folks at The Print.

‘Great ideas will always be in vogue!‘

Wrote a little thought piece on India and animation for the good folks at medianews4u.com.

Guest Speaker, AVIJOZI23, Johannesburg, South Africa September 2023

Guest Panelist, Alcheringa, IIT Guwahati
February 2023

TEDxCRCE – BendingTEDxCRCE

A Triumphant Event that Showcased the Power of Ideas Rules

Guest Panelist, E Summit, IIT, Bombay

TEDxCRCE – Bending Rules
January 2023

AGIFEST22 is a success!

Guest Speaker, Entrepreneur Summit, Delhi

Prateek talks about the Metaverse: Adgully
August 2022

Indepth: The endless possibilities of Metaverse – Brands & ent industry take note

Prateek is awarded the Times 40 Under 40 2022

Prateek Sethi on NFTs, surviving cancer as a child and more

Prateek is quoted in Indian Television about the work done for the ŠKODA KUSHAQ and SLAVIA car Launches. May 2022

Prateek is quoted in an article on AR VR in the New Indian Express.
March 2022

It’s Virtually Real!

Prateek is quoted in an article on AR VR in the New Indian Express. March 2022

Meet the communication designer who is pushing boundaries of creativity with AR/VR

Prateek is covered by the good folks at the Your Story, talking about Trip Creative Services, AR | VR and communication design.

Prateek makes it to the best of Weekender on Your Story. February 2022

Prateek quoted on Your Story. February 2022

Prateek is covered by the good folks at the Daily Guardian talking about unconventionality and communication design.

Speaker for TEDxIIITBangalore on theme “Unconventionality” (Jan 2022)

Speaker for TEDxIIITBangalore on theme “Unconventionality” (Jan 2022)

QnA with TEDxIIITBangalore on “Unconventionality and Communication Design” (Aug 2021)

Camouflage With Škoda

Prateek’s design selected amongst the top 5 finalists for @skodaindia first of its kind Camouflage Design Contest! The 5 shortlisted entries will be tested on our upcoming premium mid-size sedan and the best one wins the chance to meet the Global Design Head. #CamoWithSKODA #SKODAIndia #Prateek #PrateekSethi #TripForContent

Prateek Got covered by the good folks at New Indian Express

For a workshop titled “Bringing Down Walls”. This project is in collaboration with Goethe-Zentrum centre, Hyderabad and Red Balloon Global. The workshop begins early December … Online!?

Guest speaker for the closing session of YouTube EduCon India 2020 on the topic: Enriching Lives – Building YouTube University Together (Sep 2020)

Guest Lecturer for “Learning Latitudes” webinar series by Tata Management Training Center (TMTC) Topic: “Communication Design: The New Horizon” (July 2020)

Guest Lecturer for webinar series at IIeBM, Pune (July 2020)

@tripcreativeservices cover story as the best of 5 animation companies in India 2020 by @the_enterprise_world

The Best of 5 Creative Animation Companies in 2020 features the stories of out of the box thinkers in the animation industry that are expanding boundaries of businesses with their unique and creative animation solutions. May 2020

#FolktalesOfIndia

A yt channel creative directed and curated by Prateek covered by the Sunday edition of the The Free Press Journal. December 2019

Trekking with JTL

Official selection for the “Travel Film Fest, Russia 2019” and at the Travel FilmFest International Film Festival, Cyprus 2019 in the travel commercials category. October 2019

#FolktalesOfIndia a yt channel creative directed and curated by Prateek covered by the Sunday edition of the Planner, Midday, Mumbai.  October 2019

In conversation with the Statesman Newspaper. September 2019

Headliner for “Summer Mania” at Sajana Forum Mall, Kukatpally, Hyderabad. Event by Times Of India Activations.  June 2019

10 Most Creative Entrepreneur to watch in 2019. May 2019

Invited as guest speaker for a day workshop at United Institute of Design Animation Design Department, Gandhinagar. January 2019

Certified Aerial Cinematographer by the Indian Academy of Drones.

Prateek has shot the iconic advertising aerial footage for ŠKODA KODIAQ Spiti Expedition, ŠKODA KODIAQ Scout National Drive (Shoot footage was used by ŠKODA Comms team and Autocar, NDTV, Rushlane, Powerdrift, Auto X, Auto Today and Team BHP to name a few), Journey to Ladakh and Ladakh Sarai to name a few. ŠKODA KODIAQ Expedition film selected as a finalist in the Travel Commercials category at the Travel FilmFest International Film Festival

“Motion Graphics Design”(Design Workshop 3)

Course visiting faculty for 4th year UG animation design students. NID, Ahmedabad July 2015 | 2016 | 2017 |August 2018

The launch of Nosign.in

Kit series by Kores India and WYP Digital. The campaign hits over 10+ million views across platforms and the social experiment is appreciated by one and all. Feb 2018

#10MinutesWithMummaPappa D.I.T.(Do It Together)

Branded, Designer (Designed by Prateek), Limited edition goodies! Tees, prints and a whole lot more! Light hearted content for happy people. July 2018

Happy Building Web series, nominated for Best Web series at 10th Edition of JIFF

Jan’18, official selection at the 4th Rainbow Tv Awards March’18 and Finalist at Oniros Film Awards March’18. Jan | March  2018

Dot – Everybody dances to techno

Music video selected and screened 10+ film festivals across the world in 2018. Winner – Best Music Video, Eurasia International Film Festival (Nov17). Winner – Best Music Video, Short to the Point, Bucharest (Oct17). Joint Runner Up, Asia South East – Short film Festival’ 17, Nominated Best Music Video Director, Auckland International Film Festival’ Autumn 18. 2017 | 2018

Trip Creative Services were the Augmented Reality (AR) Content partners for CAB Experiences, NGC Network India’s “MARS” activation. The activation won the PromaxBDA India Gold Award 2017 for Best Outdoor Category (IND52). May 2017

NGC Network India’s “MARS” activation.

Trip Creative Services were the Augmented Reality (AR) Content partners for CAB Experiences. The activation won the PromaxBDA India Gold Award 2017 for Best Outdoor Category (IND52). May 2017

Rolling Stone India does an article on Duncun Rufus latest single “Aidans Dance” The music video is creatively directed by Prateek Sethi. January 2017

Guest Speaker at ‘Tathva’, NIT, Calicut

Prateek was invited as a guest speaker for the event on entrepreneurship by the event committee NIT, Calicut. October 2016

Guest Speaker at ‘Tathva’, NIT, Calicut

Prateek was invited as a guest speaker for the event on entrepreneurship by the event committee NIT, Calicut. October 2016

“A Journey in Motion Design”, IOE’16 – Design for Indian Railways, visiting faculty, NID, Bengaluru. January 2016

Headliner at the ‘Great Indian Kids Festival’, Rourkela

Performed an hour long session on fun science for the inaugural edition of the festival in front of a jam packed 7000+ audience of all ages. Event Company: Prime Time Entertainment.December 2015

Chief Guest at the 1st Annual Day of Indus Champs, Pune. December 2015

Guest Speaker at ‘Aavartan’ E-Summit, NIT, Raipur

Prateek was invited as a guest speaker for the event on entrepreneurship by the E-Cell of NIT, Raipur. October 2015

Guest Speaker at the Graduate Show of MITID, Pune. March 2015

Guest Lecture on “Science Show Biz” at Tryst’15, IIT Delhi

Prateek was a guest lecturer at the annual event Tryst’15 at IIT Delhi and spoke to an enthusiastic college audience on being a part of the science show biz industry and about following your dreams. Feb 2015

Trip Creative Services get featured on Desicreative

Team Trip were featured by the lovely folk @desicreative. Feb 2015

Workshop on “Being in the creative field” at IIeBM, Pune

Prateek took a workshop for post graduate students at IIeBM, Pune about being in the creative industry.The inspirations, challenges and excitement of being a creative person. Jan 2015 & August 2016

Create-a-thon

Conducted two workshops for superhero kids (kids who have believed in the motto “I can!” and brought about change in their communities across the world) aged 8-17 at the global annual event “Be the change 2014” by Design for Change (www.dfcworld.com) and the amazing staff and students of Riverside School, Ahmedabad. @icandfc September  2014

9xo channel packaging and OBot the Mascot!

Team Trip created “OBot”, the channel mascot for “9XO”, part of 9x Media network. India’s only international music channel. We also created the channel’s new package and broadcast elements based on OBot. www.9xo.in 2014

Fun With Science

Conducted two one hour workshops for a 1000 kids ages 8-15 at the amazing Chitakara International School, Chandigarh. “Fun with Science” is one of the initiatives of the schools innovative way of teaching. July 2014

Satyamev Jayate Season 1&2

Team Trip had the honour of having worked on some of the inshow graphics for Satyamev Jayate seasons 1&2. A hard hitting and insightful show about the real issues facing India today. A show by Aamir Khan Production Films. #India #VoteForChange www.satyamevjayate.in 2012 and March 2014

Music video for Duncan Rufus, An Indo-Norsk band

Directed the music video for the single “Yeah yeah yeah” by Duncun Rufus from their album Carte Blanche. November 2013

The Super Duper Princess Heroes

The Super Duper Princess Heroes (SDPH) authored by Sanjay Nambiar, USA recently won three awards: Mom’s Choice Awards Silver Medal, Gelett Burgess Children’s Book Award, Family Choice Award.  The character design, illustration, cover design, identity design and book design has been done by Trip Creative Services. October 2013

Fun da Mental, Bring your kids to Yahoo! 2013

Conducted two one hour workshops (~240 Kids at one office location and ~100 Kids at the other office location) for “Fun da mental” Bring your kids to Yahoo! 2013, Event organized by GPJ India. With active participation from kids and adults, the interactive workshops were on “science is fun”

Music video for Swaati, UK

Directed the music video for the single “Love out of hate” by Swaati (Singer, Musician, UK). The video is up for worldwide release later in 2013.

Book Launch Video for Ustad Amjad Ali Khan

Directed the book Launch AV for Sarod Maestro Amjad Ali Khan’s latest book – “My Father, Our Fraternity”, an intensely personal memoir which brings alive the rich classical music tradition from the early twentieth century to the present. The exclusive launch event was organized by Roli Books at the ITC, Parel, Mumbai. December 2012

Panelist Speaker, Influencercon, Mumbai

Part of the panelist speakers of Influencercon Mumbai on the discussion “Designing India”. Influencercon is a global platform (NYC, Berlin, London, Sao Paulo) which had its first Indian edition at Mumbai. October 2012

Painting Workshop, Teach for India, Pune

Prateek conducted a painting workshop for kids, A “Teach for India” initiative, by TFI fellow Vikas Plakkot. September 2012

Creativity and Design Workshop for Designers, Mumbai

Prateek and Aviral conducted a fun filled workshop for broadcast designers on the art of looking sideways and kooky eyed. The two day workshop was for the post production team of an established network. March 2012

Music Video for Amaan and Ayaan Ali Khan, Mumbai

Prateek directed an album launch video for the esteemed brothers, sons of the Indian maestro, Ustad Amjad Ali Khan. February 2012

Graffiti workshop for “Oasis: Roadtrip 2011”, BITS, Pilani

Prateek conducted a successful workshop on Graffiti at the esteemed Birla Institute of Technology and Science, Pilani. The workshop was part of the Institute’s annual event, “Oasis” with this year’s theme as “Roadtrip”. With over 150 students, children and faculty participating in the fun filled workshop. October 2011

Graffiti wall for “Graffiti”, a Lounge in Wakad, Pune

Prateek and his crew “Trip Creative Services” recently completed the main facade wall for “Graffiti” a new lounge at Hotel Ambiance Excellency, Wakad, Pune. Aptly titled, the  Lounge is all set for a launch in early October 2011.

Graffiti for Kailash Kher: Kailasa Studio

Prateek and his crew “Trip Creative Services” along with “Decoy” and friends completely revamped the recreational room at Kailasa Studio painting the walls and the ceiling. Commissioned by Kailash Kher. Artwork Credit: Prateek Sethi

Game Design and Animation Film design for School Kit – Unilever and Global Handwash Day, October 15th

Trip Creative Services in collaboration with Unilever, Lifebouy, Global Handwash Day and Unicef developing a set of on ground and digital games for the promotion of “washing you hands with soap and water before eating” as part of their global awareness school kit. Also included is a short film called “Poder Pao”, meaning Baker’s bread in old Goan.

Interviews with the stars of the Harry Potter Series by J.K. Rowling

Exclusive interviews with D.Radcliffe (Harry), Emma Watson (Hermoine), Rupert Grint (Ron) and director David Yates at the Claridges hotel, London; for the pogo special on the world wide release of “Harry Potter and the Deathly Hallows Part One”. November 2010

FAQ season 2 launches on Pogo July 2010

F.A.Q.- Press IN  MUMBAI

Kids’ learn while you play, Maharashtra Times, Mumbai, July 18, 2009

F.A.Q. – PRESS IN PUNE

Try this at home, DNA Afterhours, Pune, July 21, 2009 Science based Show ‘F.A.Q.’, Navbharat Times, Pune, July 22, 2009 Science based Show ‘F.A.Q.’, Kesari, Pune, July 23, 2009 ‘F.A.Q.’ on POGO, Pudhari, Pune, July 23, 2009

F.A.Q. – PRESS IN HYDERABAD

F.A.Q. program on POGO Channel, Andhra Jyoti, Hyderabad, July 23, 2009 F.A.Q. program on POGO Channel, Surya, Hyderabad, July 23, 2009 Education Program on POGO, Andhra Prabha, Hyderabad, July 23, 2009 F.A.Q. ONLINE COVERAGE

F.A.Q. – PRESS IN AHMEDABAD

POGO channel is coming with a new Science show, Jansatta, Ahmedabad, July 23, 2009 POGO channel presents a Science show for kids’, Rajasthan Patrika, Ahmedabad, July 23, 2009

F.A.Q. – PRESS IN CHANDIGARH

F.A.Q. New show on POGO, Dainik Tribune, Chandigarh, July 24, 2009 Child Lock!, Indian Express, Chandigarh, July 24, 2009 POGO makes science entertaining, Hindustan, Chandigarh, July 24, 2009 POGO makes science entertaining for kids, Pehli Khabar, Chandigarh, July 24, 2009

F.A.Q. – PRESS IN BANGALORE

FAQ about science experiments, The Hindu, Bangalore, July 24, 2009

F.A.Q. – PRESS IN KOLKATA

An answer to all basic science queries, Hindustan Times, Kolkata, July 26, 2009 See, understand and learn for kids on POGO, Dainik Viswamitra, July 25, 2009

F.A.Q. – PRESS IN CHANDIGARH

F.A.Q. on POGO, Amar Ujala, Chandigarh, July 26, 2009 F.A.Q. on POGO, Dainik Bhaskar, Chandigarh, July 25, 2009 POGO’s show F.A.Q., Dainik Jagran, Chandigarh, July 27, 2009

F.A.Q. – PRESS IN INDORE

F.A.Q. for kids on POGO, Navbharat, Indore, July 27, 2009 POGO’s latest stint with science-FAQ, News.webindia123.com, July 23, 2009. KrayOn to promote Pogo’s new show FAQ; targets 1000 schools in 19 cities, Eventsfaqs.com, July 20, 2009. F.A.Q. ONLINE COVERAGE POGO launches its 10th original production – ‘FAQ’, exchange4media.com, July 24, 2009 POGO presents latest original production, F.A.Q., indiainfoline.com, July 22, 2009 F.A.Q. ONLINE COVERAGE POGO inspires cool science for curious kids with new original show ‘F.A.Q.’, Mynews.com, July 25, 2009

Try this at home, DNA Afterhours, Pune, July 21, 2009

POGO presents latest original production, F.A.Q. Idniainfoline.com, July 22, 2009

F.A.Q.

F.A.Q. has been developed with accredited scientists and marks POGO’s tenth live action show, made in India for India. Baffling scientific principles turn into fun-filled visual treats for young inquisitive minds as POGO presents its latest original production, F.A.Q. (Frequently Asked Questions). Featuring the whacky and energetic talent of Prateek Sethi, F.A.Q. will encourage kids to question and learn the process of exploration and discovery via experiments and cool trivia. Created for kids aged 9-13 years, F.A.Q. has been developed with accredited scientists and marks POGO’s tenth live action show, made in India for India. F.A.Q. airs every Sunday at 10:30 a.m. on POGO.

Speaking on this one-of-a-kind show, Krishna Desai, Director Programming, South Asia, Turner International India, said, “Making learning fun for kids is something we strongly believe in. POGO, a leading kids’ channel in India, is a destination for young minds who dream bigger, think louder, play smarter and bounce higher. In the past, we have launched many other successful edutaining shows such as M.A.D, Galli Galli Sim Sim and Tiny TV. F.A.Q. is by far the most challenging show, as we aim to re-introduce science as an engaging, fun and exciting subject.”

F.A.Q.’s dynamic host and the new face on POGO, Prateek Sethi along with his robot assistant ‘Crash’ enjoy an electric on-screen chemistry and are sure to energize Sunday mornings across Indian households.

Prateek Sethi said, “This is my first association with POGO and I have enjoyed every moment of bringing F.A.Q. to life. As a self-professed science enthusiast, I have a natural curiosity about the world around us. I am positive that viewers of all ages will enjoy the journey as we discover something amazing and new in every F.A.Q. episode.”

In each thematic episode, F.A.Q. will demystify the principles of air, water, gas and pressure, and heat and temperature. With no unimaginative textbooks, no homework and no exams the show aims to stimulate young minds to discover science experientially, encouraging children to realize the mechanics of the physical, biological and chemical world around them.

Each F.A.Q. episode begins and ends with some tricks that quiz the mind and go onto explore everyday phenomenon. Assisting Prateek in this endeavour is his robot pal Crash, a non-talking character who expresses himself through his actions, adding lots of laughs to the show. During this journey of scientific discovery, kids are invited to interact with Prateek and Crash by answering questions. For kids looking to continue the F.A.Q. fun in between episodes, an interactive micro-site on www.pogo.tv is the ideal place where kids can send questions to Prateek, look up DIY experiments, games, videos and a ‘Did You Know’ section with fascinating trivia.

F.A.Q. is supported by a multi-city school contact programme reaching out to over 900,000 kids and is co- sponsored by Perfetti Mentos and Parle G. In addition, look out for the cool experiment with Mattel’s ‘Hot Wheels Colour Shifters’ in the show.

POGO’s latest stint with science-FAQ

News.webindia123.com, July 23, 2009

POGO channel launching its latest show FAQ (Frequently Asked Questions)

The young turks are all set to explore baffling scientific principles with a dash of fun with POGO channel launching its latest show FAQ (Frequently Asked Questions), scheduled to be aired every Sunday for the next 13-weeks.

The program would be hosted by whacky and energetic Prateek Sethi, along with his robot assistant ‘Crash’, who would encourage kids to question and learn the process of exploration and discovery via experiments and cool trivia. The visual-treat would be aired at 1030 hrs making Sundays as real Fundays. Created for kids aged nine-13 years, FAQ has been developed with accredited scientists and marks POGOs tenth live action show, made in India. Speaking on this one-of-a-kind show, Krishna Desai, Director Programming, South Asia, Turner International India, said, ” we strongly believe in making learning a fun-filled exercise.POGO, a leading kids’ channel in India, is a destination for young minds who dream big, think loud, play smarter and bounce higher. In the past, we have launched many other successful educational shows such as MAD, Galli Galli Sim Sim, and Tiny TV. FAQ is by far the most challenging show, as we aim to re-introduce science as fun, engaging and exciting subject.” In each episode, FAQ would demystify the principles of air, water, gas and pressure, and heat and temperature. With no unimaginative textbooks, no homework and no exams, the show aims to stimulate young minds to discover science experientially, encouraging them to realise the mechanics of the physical, iological and chemical world around them.

Each FAQ episode would begin with some tricks that would quiz the mind and explore everyday phenomenon. Assisting Prateek in this endeavour is Crash, his robot pal, a non-talking character who expresses himself through his actions, adding laughter to the show. During this journey of scientific discovery, kids are invited to interact with Prateek and Crash by answering questions. ”For kids looking to continue the FAQ fun in-between the episodes, an interactive micro-site on www.pogo.tv is also lauched, where kids can send questions to Prateek, look up for DIY experiments, games, videos and a Did You Know section along with fascinating trivia”. FAQ is supported by a multi-city school contact programme reaching out to over 900,000 kids from 910 schools across twenty one cities and is co-sponsored by Perfetti Mentos and Parle G.

An answer to all basic science queries

Publication: Hindustan Times
Edition: Kolkata
Date: July 26, 2009

FAQ ab science experiments

Publication: The Hindu
Edition: Bangalore
Date: July 24, 2009

Children’s Movement for Civic Awareness

Event: August 2009

Stencil Artist Prateek Sethi

Event coverage included all the major news channels and a few well established art critics and connoisseurs.

The Wall Project

Helped initiate the Wall Project, one of India’s youth movements, first Mumbai, soon in other cities too. A humble project that started out with a few enthusiastic people, is growing to be a bigger, better project. The wall project started with a blank white compund wall, with an intense burning of “something has to be done to it”. Set in an old East Indian village in Bandra, colourful with people of many talents, all hidden in their tiny abodes. It was an initiative to add visual elements of colour, form and texture to a space, to make the area more alive and generate a feeling among people who pass by it daily. Inviting more people, not just artists to come paint, and to hunt for interesting locations to paint. canvas the city!!!